Explore Heartwarming Gift Ideas
This Valentine’s Day, give your loved ones (including yourself!) cycling gear that will make their hearts skip a beat. Bring joy and the gift of good health to that special cyclist in your life - we can help. Need some one-on-one advice, our staff would love to be your bicycle cupid this Valentine's Day.
Now in stock! #sebikeslife #bigripper #socalflyer
Shop In Stock SE Bikes
0% 12 MONTH FINANCING AVAILABLE
Ride ALL Year With WAHOO
UP TO 25% OFF
Wahoo's KICKR Smart Trainers, KICKR Accessories, ELEMNT Bike Computers, TICKR Heart Rate Monitors and RPM Cycling Sensors work together to bring you the most connected indoor training experience for all levels of cyclists. Learn More
Winter Tune-Up Specials
Give your bike some necessary TLC, especially if you’ve been spending a lot of quality time with it. A well-maintained ride will keep you safer, save you more money in the long haul and ensure an awesome riding experience! Get your wrenches ready!
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Shop Eastern BMX Bikes On Sale NOW
Whether pumping it at the track, hucking it at the bike park or making the most of the terrain our city has to offer, there's a BMX bike for you. And with wheel sizes from 12" to 29", there's a bike for every age and size of rider. Shop online or visit us today to find the BMX bike and parts that you’re looking for.
Shop Santa Cruz Bikes In Stock
Quick Guide to Kids & Family Bikes
Overwhelmed by the sea of bikes? This Quick Guide will point you to our staff picks and most popular bikes for family riding. Also check out our list of Essential Accessories. Skip the lines and order online!
New Bike Essentials
Whether it’s your very first bike or an addition to the stable, outfitting yourself and your bike with the right cycling apparel and accessories makes it easy to jump on and go. Explore our recommendations for indispensable new bike gear and visit us today for expert advice from our friendly, knowledgeable team of cycling enthusiasts.
Thule Car Racks
Transport your bikes safely and easily with a Thule hitch-mount or trunk-mount car rack. We are Thule experts! Thule is our #1 recommended brand and the same brand we use ourselves due to its quality, reliability and warranty support.
